My Starbucks Idea

   Starbucks coffee chains were founded in 1971, in Seattle and until nowadays they offer unique quality of products to their customers. As they operate in more than 20,000 locations worldwide, Starbucks wanted to provide their fans with the opportunity of an online community called “My Starbucks Idea”.    In order to create a spherical idea about brand communities, I have searched different categories online. … Continue reading My Starbucks Idea

Ben & Jerry’s Euphoria Campaign Successfully Engaged the Instagram Community

   Ben & Jerry’s brand of ice-cream started in 1978 with a $12,000 investment ($4,000 of it borrowed). They opened their first ice-cream shop in a renovated gas station in Burlington, Vermont. Ben & Jerry’s company was expanded by the opening of their first franchise shop in Shelburne, Vermont. Big life changes occurred in 2000, when Ben & Jerry’s became a wholly-owned subsidiary of Unilever. … Continue reading Ben & Jerry’s Euphoria Campaign Successfully Engaged the Instagram Community