Twitch.tv was introduced in June 2011 as a live streaming video platform owned by Twitch Interactive, a subsidiary of Amazon.com Inc. The main focus of the website is around video games, playthroughs ,esport competition,talkshows and other gaming relevant content. Since its launch, in just 3 years, Twitch’s popularity skyrocketed , having millions of followers in its thousands of live broadcast; leading to the 2014 purchase of … Continue reading Twitch.tv: King of the gaming community
The Webby awards have become a really popular award for excellence on the Internet, presented annually by the International Academy of Digital Arts & Sciences. Over one thousand experts across the world form a judging body, covering a wide range of categories: websites, advertising & media, online film & video, mobile sites, apps and social. The prestigious awards, also called, “The Oscars of the Internet” … Continue reading Top 5 Community Websites for 2015
Social media have forced radical changes in all aspects of marketing and branding, reaching a point where marketers try to evolve their digital strategies and stay on top of the latest trends. You can not rely on a couple of social postings each week and demand to have good engagement as a brand. Keeping in mind the latest research findings pointing out that only 2% of … Continue reading Branded Communities:The latest go-to in digital marketing
Harley Davidson, since the 1980s, has been building up a brand community of shared values, lifestyle and ethos. The launch of The Harley Owners Group (HOG) became the “meeting point” of thousands of Harley enthusiasts who transformed a company at the brink of banckrupcy into an ideal branding example. Thirty five years later Harley still proves that a brand’s power goes beyond sponsorships, celebrity endorsements … Continue reading Harley Davidson- The grandaddy of all communities.
Red Bull, started as an energy drink company and managed to evolve into a multimedia mogul, with millions of followers around the world. Continue reading How Red Bull established its brand community