For those who love traveling, as well as those who do not belong in the category of the frequent travelers, TripAdvisor page is the ideal online tool. TripAdvisor was founded back in 2000 and it is a travel page which offers advises about bar/restaurants, booking tools, accommodation and tourist attractions. The webpage makes up the largest community in the travel world as it reaches more than 340 million of visitors each month. It also operates within 24 other travel subsidiaries. It is a really influential page for visitors where people can collect vital information about their trips.
The users who enter TripAdvisor have the chance to browse into different categories in order to search what they have in mind. The site contains vital information about millions of hotels and restaurants in the whole world. TripAdvisor provides the users with travel maps showing the top attractions and the best hotels.
As it is the largest travel community online, it allows its visitors to post their personal experiences form their vacations in all the categories which include: cafes, restaurants, hotels, resorts, attractions and monuments. The user can also post photos and/or videos in order to complete this travel online blog diary. TripAdvisor is actually a very engaging social platform which is an appealing online destination for travelers who wish to be parts of a community. Online communities are major tools of communication among their members. The postings of helpful reviews in this online travel page are considered as key findings for users who will enter TripAdvisor in order to search for travel destinations.
TripAdvisor helps you built your travel online persona in order to have a complete profile of journeys, bookings and reviews. This organizing technique is not only efficient but an effective tool of sharing past experiences with other users as well. Personalized email newsletters are also part of the customization that TripAdvisor offers. Furthermore, the community is engaged in different social media platforms, such as an active Facebook page and an Instagram account where followers can be informed about destinations and offerings all around the world.
After examining the TripAdvisor’s case of community building, one can totally agree with the following quote: “Traveling: It leaves you speechless, but then turns you into a storyteller.”